Mobile commerce vs ecommerce

Internet plays a huge role in history of communication making its own contribution to the way that businesses do business and the way that consumers interact with businesses. Businesses automated many processes from ordering to customer service. A clear example is the way that spending on advertising is already shifted from traditional off-line media to online and digital media.

Mobile commerce refers to ecommerce but in more personalized way available to a wider audience. Moreover, m-commerce defines to the opportunity to connect information with objects in more direct way than has been possible until now.

What is special about mobile phones is the fact that they have massive adoption globally. Many more people have access to mobile phone that to a computers and this means that m-commerce has the opportunity to connect not just big businesses but also small business and consumers on a massive scale. In this case, mobile phones have the potential to bridge the digital divide and allow organizations and individuals to reach out to one another more easily than ever before.

We are moving into a world where digital goods are becoming as important as physical goods. Due to the internet, value is created not just by goods themselves but by the exchanges of those goods. Organizations that can make easier that exchange have a notable competitive advantage in this networked world.